| |
| |
|
Advertising Information |
|
|
|
Grow Your Business Using B2B Emarketplace - Part I
If you are a small to medium size company and selling or planning to sell products and services over the Net and still did not try out emarketplaces, you are simply loosing a great opportunity! Research firm eMarketer predicts that worldwide B2B ecommerce revenues will surpass US$ 1.4 trillion by the end of 2003. In the United States alone revenues will total US$ 721 billion. By 2004, the US B2B ecommerce revenues are expected to reach US$ 1.01 trillion and studies show that a significant portion of these transactions will be conducted through emarketplaces. What is an Emarketplace? In a broader sense, business to business emarketplace is an online platform where buyers and sellers come to communicate, collaborate and make business transactions. Emarketplace caters a large number of participant companies as a community. The main objective of an emarketplace is to create a venue, filled with features that allow members to efficiently conduct significant portion of business processes on the Net. Emarketplaces are also known as B2B exchanges. Types of Emarketplaces There are varieties of emarketplaces available on the Internet to suit your company's specific need. Public: Private: Horizontal: Vertical: Can your company benefit from an Emarketplace? Whether you are primarily a buyer or a supplier, participation in emarketplace can generate enormous benefits to your company - both in cost savings and productivity increase. Benefits that you can have as a buyer Automate the purchasing procedure Comparison shopping at its best Reduce sourcing time cycle Community participation Real time access to current product information Control rogue spending Benefit that you can have as a seller New sales channel Low customer acquisition cost Improve customer service Efficient information sharing method Reduce supply chain cost You may ask, if participation in an emarketplace is so beneficial, why companies are not flocking to emarketplaces. The slower adoption can be blamed on various inadvertent factors:
What to look in an Emarketplace? As an online venue, where participants expect to conduct substantial part of their business processes, emarketplace has a large range of useful features:
Apart from these, some emarketplaces boast other interesting features like auction and reverse auction, new product listing notification, business forum, XML interface, Internal messaging system. Naturally, implementation of these features may vary significantly emarketplace to emarketplace. Where to look for Emarketplace? The best place to find an extensive list of emarketplaces is the B2B directory site: http://www.bocat.com. The open directory project DMOZ has a good list of emarketplaces. However, not all listings in both of these places are, in reality, emarketplaces. Some of them are simple trade boards. This list is located at http://dmoz.org/Business/E-Commerce/Marketplaces/ Yahoo! directory is not organized well enough to locate emarketplaces. They are scattered under the subcategories: Vertical marketplace builders, Trade directories and even Trade. Forbes magazine has a quality list of many B2B companies including some emarketplaces. You will find the list at: http://www.forbes.com/bow/b2b/main.jhtml To be continued in next issue: Selecting the right Emarketplace. Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com, http://ezine.rusbiz.com, http://www.rusbiz.com
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
Your Readers are Publishers Too Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content. Shopping Carts For The Faint Of Heart The chief criteria for judging an ecommerce shopping cart are the number of credit card processors and shipping services it supports, and the number of people that support *it*.Why? Because credit card processors and shipping services mutate all the time. Tell Them Whats in The Can! What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can. The ClickBank E-Commerce Solution ClickBank.com can offer you multiple solutions for your e-commerce business. Why Arent People Buying From Your Ecommerce Website? Your stock is tempting, your prices right - your ecommerce website is good to go, but somehow the customers just aren't buying. So where are you going wrong?Make sure people can find your ecommerce website. Stakeholder Analysis and Stakeholder Management What is a Stakeholder?Try "define: Stakeholder" in Google and you will be surprised by the huge differences in the way this simple word is defined. It perhaps proves - in a way - just how confused people get about Stakeholder Management and how inconsistent the different approaches to it can be!My simple definition is "anyone affected by a decision and interested in its outcome". Projecting Your Image Whether you sell a product or merely sell time to your employer in your labor, your main product is you. You sell yourself with every move you make, every word you speak or write, every attitude you display. Online Lead Generation: Can it Work for My Business? Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. Business Online - Blind Hunt Do you sell something online? Do you have a business in the Internet? Have you read the "How to generate more traffic and convert it to sales" articles? Have you played the "Be #1 in SEO" game?Now, you are ready to believe - nobody knows how to do it absolutely right.Nobody can know everything. Something new in e-commerce: the Echo System Build How four partners build and manage an exclusive art posters web site by emulating the way the echo works. Imagine a top-notch photographer, some demanding visitors and an e-commerce site that wants to make money. Merchant Accounts: What They Can Do For You Congratulations! You created an impulse in a customer to buy your product. One small catch? without some way to take their credit card number, your sale is as good as gone. Excuse Me, Are You Wasting Traffic? The largest cost and concern of an internet business is customer acquisition; traffic. Both quantity and quality of traffic directly determines the succes of an internet business. The Top 10 E-Commerce Ways to Follow up with Clients - Part 2 Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals. The Plain Man's Guide to Making Money Online I'm a plain man who uses plain thinking in devising strategies for making money online.I do not spend obscene mounts of money attending high ticket web conferences nor do I rush to purchase the latest collection of web casts at outrageous prices. Doing Business Online - Private B2B Exchanges Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to Start a Business on the Internet So you want to start a business? Good for you. Really, I mean that sincerely. Why Ecommerce is Not Ready for My Daughter or Me As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses. How To Prevent Your 3rd Party Merchant Account From Suspension What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems. PayPal Powered Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services. The House Of Print.Com Publishing has always been a difficult business to promote successfully, which titles by which authors to promote, which genre, will it be fiction or non-fiction? Will they sell? Will they make money, both for the publisher and for the author? So many questions which there is no definitive answer and so the publisher takes a chance with his money and his time and resources and decides on which books to publish, promote and distribute to the bookshops. He may only distribute to bookshops in his own country and if they don't sell well enough, will not be seen by anyone else in the world.
|
